Media

The first Parent Media Campaign goal was to heighten the awareness of Maine Parents that, when it comes to alcohol, their teenager is at risk. The campaign posed the question, "Your teen and alcohol: do you really know?"

The 2006-2007 Parent Media Campaign focuses on Monitoring and Modeling. "Find Out More, Do More" was created to heighten parental awareness of Maine's underage alcohol use. The campaign focuses on practical tips that will be communicated via television ads, brochures, school informational sessions, media outreach, and www.maineparents.net to provide parents with the skills and resources they need to better monitor teen behavior. Launched in September 2006, Find Out More, Do More was developed based on statewide survey results and parent input. Practical tips, such as Limit Access, Network, Reinforce & Enforce, Check In, Be Up and Be Ready, provide a starting point for parental monitoring of teens.

MaineParents.Net

Media