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The first Parent Media Campaign goal was to heighten the awareness of Maine Parents that, when it comes to alcohol, their teenager is at risk. The campaign posed the question, "Your teen and alcohol: do you really know?"
Data still shows that fewer parents think that their child could be using than what student reports confirm. For 2009-2010, the campaign will be a continuation of Find Out More, Do More, along with a re-vamping of Your Teen and Alcohol, do you really know?
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