2002 Campaign

Campaign Print Ads – Download 4 different size PDFs to use in your local newspaper or organization newsletter.

1/32 Ad Placement

1/16 Ad Placement

1/8 Ad Placement

1/4 Ad Placement

Campaign Television Ads
Quicktime Media Format
	See the ad. Doctor Segment Quicktime (1.2MB)	See the ad. Father Segment Quicktime (1.2MB)	See the ad. Mother Segment Quicktime (1.1MB)

Requires QuickTime 5 or higher

	Monitor Your Teen — effective parenting strategies to prevent underage drinking.	View PDF (230K)
	Talk With Your Teen — tips for listening and talking with your teen - and what to say.	View PDF (222K)
	Signs To Watch For — how to recognize the signs of teen drinking and substance abuse.	View PDF (183K)
	Self Assessment — what messages are you sending to your teenager about alcohol?	View PDF (176K)
	The Medical Impact — why delaying the use of alcohol improves your teen's well-being.	View PDF (220K)
	Maine Facts — what you should know about teen alcohol use in our state.	View PDF (236K)
	Maine Law — the facts about underage drinking laws in our state.	View PDF (190K)
	Community Involvement — how you can help fight underage drinking in Maine.	View PDF (160K)
	Maine Resources for Parents — where you can turn for additional assistance.	View PDF (189K)
	Entire Kit — download entire kit here.	View PDF (417K)

A 4" x 9" flyer advertising the Parent Kit for paychecks, shopping bags, anywhere there are parents to reach...

Benchmark Survey of Maine Parents: Alcohol Use Issues and Promotional Campaign Evaluation
Full Survey (PDF 346 kb) Executive Summary (PDF 173 kb)

Parent Research 2002 Executive Summary (Strategic Marketing Services/Ethos Marketing)

Full Word | PDF Abridged Word | PDF

*You will need the free Adobe Acrobat Reader to view PDF documents. These are available in printed format upon request at osa.ircosa@maine.gov